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Blank Page Inside Football 1Punt, Pass and. . .Kicking Off Inside The Game of Football - a joint project of the NFL Youth Football Fund and NFL Players Association. Blank Page wrote and devised the marketing plays for this 8-part instructional series that features past and present NFL greats teaching kids everything from fundamentals at each position to promoting positive life skills off the field too. Score to date: nearly 15,000 copies sold. . .no fumbles.

How Blank Page figured in on the play: marketing plan for series roll out; logo and package design; key print, advertising and promotional copywriting/design; video/DVD replication.

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